…with LOVE from the JET Team

Article submitted by JET Member Donna Arena of DonnasArtisanDesigns If you are reading this you probably have a passion for jewelry as strong as ours is. For that reason we have compiled a few thoughts, tips and general information we wanted to share that hopefully will be helpful when choosing, caring for and storing your little treasures. If there are others you know of not listed here please do feel free to share. As in everything else in life - KNOWLEDGE IS POWER!!
Jill from OzmayDesigns says: Random thoughts... Wearability.. Sometimes I see things that are pretty or cool in concept, but not practical to wear. If you plan to wear a piece (not just collect) then you can't forget about wearability. Is it compatible with your lifestyle? Mixed metals: It is no longer a fashion faux pas to wear mixed metals. Variety in metals is a good thing. Denise Woodhouse from LoveStoneArts: Our customer base is limited if they believe that accessories must always match. Here are a few ways to wear chains, pendants and necklaces that make me happy: I like to wear necklaces in unexpected ways that make a whimsical statement. For instance a big vintage rhinestone piece with a simple cotton sundress or very feminine pearls and gemstones with a chambray shirt and jeans. To feel a sense of history I layer a big thick hank of seed beads with a turquoise necklace and a unique pendant. A mood is evoked; thoughts of trading posts and mountain rendezvous.   I like to borrow a classic design and then give it a rustic or abstract twist. A short sturdy chain allows an art pendant to be worn outside of a collar similar to a cameo brooch. Adding a couple more pendants on chains or a looped long rope of beads completes a fun updated Victorian look. For necklaces and pendants that have a special sentiment like my stamped personalized pendants or the polymer clay beads the kids and I made when they were small, I like to wear them long. All through the day I lift these pieces, look at them and smile!
Donna Arena from DonnasArtisanDesigns: Save and re-use desiccants you get in medicine bottles and other places in the baggies you keep your silver jewelry in. Ask your friends to save them for you!! If you don't have those use small pieces of chalk to absorb moisture. I love to go on treasure hunts to estate sales, thrift shops, etc… I take a couple things with me to help in my search. A loupe and a magnet. Obviously the loupe will help you see any makers marks from collectible jewelry lines such as Listner, Monet, Corro, etc…get to know them they could have a great resale value and be valuable to some collectors. If you don’t want to buy a loupe take a magnifying glass. A little research on the internet will go a LONG way to help discover valuable collections, or at least identify precious metals. Why a magnet? You can always tell if something ISN’T sterling by holding a magnet to it. If the magnet catches, it is NOT sterling.
Melanie See from seemomster says Do NOT wear perfume where it will come up against natural pearls. If you are wearing a pearl necklace or earrings, DON'T dab it behind your ears! Wear it on your wrists, behind your knees, or in your décolletage instead! Also - spray your hair with hairspray BEFORE you put your pearls on! Inspect knotted pearls annually. If the strand is fraying, take them to a reputable jeweler to have them re-knotted. Store pearls separately from stone/metal jewelry. Pearls can scratch!
Cher from DesignsbyCher says: NEVER dip pearl jewelry (like the anklet above) or shell - mother or pearl, abalone etc - in a silver/gold jewelry cleaner. The sulphur in the silver cleaner will kill the luster, and the ammonia in the dip will eat them! Nancy Russell from NancysCrystalFantasi says: Something I discovered when redoing a piece for a customer is that many people do not know the difference between karat gold, gold filled, and gold plated metals. Karat gold is pure (24 karat) gold that has been mixed - or alloyed -with other base metals, which makes it less costly and more durable than pure gold. Gold purity is expressed in parts of 24, so 14 karat gold is fourteen parts gold and 10 parts other metal. Gold filled jewelry is made with base metal that has been mechanically bonded with heat and pressure to a thin sheet of rolled out karat gold that must be at least 10 karat. It cannot be melted down and cast like karat gold can, but it is much more durable and long-lasting than gold plated metal. Gold plated jewelry is made with base metal that has a microscopic layer of gold (millionths of an inch thick) of less than 10 karat gold bonded to the base metal. Because it is so thin, it scratches easily and can wear off fairly quickly. Bob of Jewelry24Seven adds: The chart on the right shows how much gold is actually in jewelry, or how karat value relates to percentage. The most popular type of gold jewelry is 14 karat. Very few people realize it, but 14k gold is only 58.33% pure gold. The rest - over 40% is mostly copper. Alloy can be ANY metal combined with gold. 14k gold tarnishes or oxidizes, but  it just appears to get redder or a bit darker in color so it may go unnoticed. To brighten up your 14k gold jewelry use the same type of polishing cloth described above used for silver care. This will bring your 14k jewelry back to its original color, luster and beautiful shine! More on jewelry Metal Facts ...
Dione from LittleAppleNY says ... I'm hardly a font of jewelry wisdom, but I'll add that toothpaste---the old-school white variety---will do a good job of cleaning silver jewelry (like my silver ring at right) in a pinch.
Michele from malves1009 says: Clean brass before aging, or giving it an antiqued finish like my LOVE Bracelet above. I use Bar Keeper's Friend cleaner to polish brass. Sometimes I like brass without aging - it looks like gold. Easy aging can be done with LOS (liver of sulphur), or on a stove top.
Blanche from BlancheB says: A little vodka goes a long way for cleaning diamonds! Also - be bold! Get out of your comfort zone. Before Etsy it would have never occurred to me to wear bobby pins, especially those black boring ones. I love making them and wearing them now, too! Try a brooch on a sweater or add to a headband. If you've never worn an anklet, go for it! Jewelry is a great way to spice up your style and an outfit you are bored of. Recycle old gold. Take those dated pieces you will never wear again like that orphan earring, jewelry with missing stones etc.. and have someone make you something new or sell it for cash, and use the money for something fun like a cruise to Mexico - like I did!
Elizabeth Holmes-deForest from Foret says: This is sort of an aside and has to do more with vintage jewelry and buttons, which are those amazing early plastics. Some of those plastics are over 150 years old and a lot of them contain chemicals which will EAT metals. I noticed this when I threw a bunch of old buttons together, some old real rhinestone buttons which had metal bezels. They just about disintegrated! So ... If you have early plastics, keep them away from metal. Also, I have noticed that some of the young amber which is classified as copal reacts to air. The surface will craze. So, you have to keep it air tight. Not so with the real Baltic amber which is millions of years old. (There is another kind of copal which is an amber and early plastic composite and extremely expensive, old and hard to find) Some basics on grading gemstones…or... what the heck does AAA mean??? What The Gemstone Grades Mean As with diamonds, colored gemstones are valued and rated with the 4 C’s: cut, clarity, color and carat. Once the gemstone has been evaluated on these four criteria, a final grade is given to the gem. The final grade falls on a scale of AAA – D, with AAA being near perfect and D being a poor quality gemstone. A Rating: An A rated gemstone is a good quality gemstone. The gem is well cut, has a good transparency and lets light through, and has few inclusions. For top quality gemstones, there is also an AA and AAA rating. These ratings are reserved for exceptional gems, especially with precious stones like rubies, emeralds and sapphires. Semi-precious stones such as amethyst and garnet seem to pass more easily with a AA rating. B Rating: B rated gemstones have minor to light inclusions, and the color of the stone isn’t the optimal color. The stone is still transparent, however, and many B quality stones are still used for smaller gemstones in jewelry. C Rating: C rated gemstones have visible inclusions, as well as portions that are not entirely transparent. The translucency does not allow as much light to pass through, which makes these stones less sparkly and more flat (dull) to the eye. C rated gemstones are rarely used in larger sizes, and are sometimes used as chip stones in pave and micro pave sizes. D Rating: D rated gemstones are heavily included, obviously opaque to slightly translucent and allow minimal light through. D rated gemstones are suitable for use as cabochons, beads or rock-like pieces, but do not have a high value.Still, their color allows them to be made into pretty and affordable jewelry like the gorgeous sterling silver and natural ruby earrings pictured above! The JETs are very knowledgeable when it comes to the jewelry we sell. Buying your jewelry from a JET member is a smart thing to do, because you can be sure you're dealing with  an honest person who knows a lot about the jewelry they sell. If you DO buy jewelry elsewhere, be sure to ask questions about the metal quality and the gemstones you are buying. An educated customer is a happy customer - so don't be afraid to ask questions!

Our Customers Love Us!

Article submitted by:
Debbie of TheBrassHussy 

Our Jewelry on Etsy Team members have fabulous customers who love the jewelry we make and the customer service we give. 

Please read the wonderful feedback and the heartfelt stories about the jewelry we make.  We are passionate about our creations and love to receive wonderful stories like the examples below:

Lynn from UrbanPearl received the following feedback on these gorgeous Swarovski bridesmaid sets:

"Lynn from Urban Pearl Studio was a delight to work with! I ordered 9 pearl necklaces for my bridesmaids, and not only did they turn out beautiful, they came very quickly and Lynn allowed me to do some custom changes at no extra charge."

Pam from CoolJewelryDesign had a customer write about how pleased they were with her customer service and timely shipping on this handsome bracelet:

Her customer wrote:

"Just perfect!!! Beautiful item, combined with a fabulous customer service -- including a lightning fast shipping and great communication from the seller -- makes an all around stellar transaction!! Highly recommend this seller! THANK YOU SO MUCH!!! :O)"

Michelle from Eleven13 shares the following story about these earrings:

"My customer noticed her best friend since 3rd grade had commented on a picture of gemstones I had posted on my Eleven13Jewelry Facebook page.  She went to my shop and found these Abalone earrings -Just what she had wanted for her BFF since she had similar Abalone earrings. She said it must have been fate!

Here's the best part besides having a sale :).. I know the lady who she bought the earrings for. Well not really know but have been internet friends for 10 years now as we originally met on a Pregnancy Website and all of us that have Children Born in Aug. of 2003 have kept in touch to this day on Facebook. It will be cool when I can tell her the earrings are from my shop!"

Melanie from SeeMomster shared the following customer appreciation story about a custom Birthstone necklace she made:

 

 The customer said she wishes there was a way to make this review super positive:

"This was so much more than a birthstone necklace. It was absolutely perfect, and my mother loves it. My review only breaks the surface when describing how lovely Melanie's work is. Thank you so much for making the best gift I'll give this season. You are wonderful at what you do!"

Myra from calvinsaysmerci was complimented on her customer service for this colorful copper bracelet:

"This is by far, the BEST experience I've had on Etsy! Myra is very accommodating, super friendly, and talented as well. I love my bracelet and earrings! Thank you so much! I will be back for more lovely things :)".

I hope you enjoyed reading how much our customers love our Jewelry and Customer Service.  This story shows just 5 beautiful pieces of jewelry and the compliments received on them.  Please watch for future stories that will share additional stories from our customers and the jewelry they love.

It's tune-up time for your Etsy shop!

Happy New Year! 2013 rolled in a little over a week ago, and now that the Holiday season shopping rush is over ... it really is a great time to get your shop in order. And as we all know, there is no such thing as a perfect shop. Things can ALWAYS be improved!

In 2012, our shop saw a BIG increase in sales. No, our shop NOT what you would call a huge success on Etsy, but sales did increase and I believe it is due to some of the steps I took to improve our listings. Most of these things are simple changes that are easy to make in just a few minutes.

For those of you who don't know, our shop is:
http://www.etsy.com/shop/Jewelry24Seven

I shortened my shop title. Kept it right on target:

Silver Jewelry - Silver Jewellery

I shortened the announcment also. Google wants to see a message here that is 160 characters:

Handmade silver jewelry - earrings, pendants, gemstone rings and more. All items arrive in a box. We're Jewelry on Etsy Team members. Thanks for visiting!

I wanted to go for a consistent look, so I decided most of my primary pictures would be on a white background.  Over the last several months, I took new photos of almost everything to achieve this goal. I still have some to do, but it's looking pretty good so far.

Listing titles have been stripped of extra language. A laser - focus on what you are selling makes Google happy, and that's what you need for the Etsy search too! an example is:

Blue Koroit Boulder Opal Pendant

No adjectives like beautiful, glorious, sparkling ... No names like Ocean Blue, just ... what it is.

In the listings, I'm relying on the new features Etsy has added in the last year, and the old favorites, too. No more terms in the listing; instead, a line asking customers to visit our Store Policy page. I used to include shipping info in the listing; no more. I rely on the shipping info at the bottom of every product page. These steps have shortened my descriptions. Customers don't have to read the shipping stuff twice, and ... it doesn't add non relevant text, which decreased the keyword density of the description, making the item pages weaker.

The Etsy Shoptimizer

Our shops are an investment. Many of us have thousands of dollars in product sitting there, waiting for the right customer to come along. Sometimes it takes a little money to make money, and if you are a serious Etsy seller, you know this. So now I'm going to recommend a tool I believe you should all have - the Etsy Shoptimizer. This cool app makes Etsy SEO an easy process. The Shoptimizer gives you step by step advice on what you need to do in order to get your shop search ready!

The free version is basically a tease that won't tell you what to do to fix problems ... it just points them out. To get the benefits, you need to subscribe. For some, the monthly subscription is enough. Use it to whip your shop into shape, then drop the subscription. For others - like me - the annual plan is the way to go. It saves money over the monthly option and if you have a large inventory it will help. I would like to see it expanded to optimize single item pages, not just the main shop page.

Still, it is a very useful tool that I highly recommend. I plan on adding a lot of inventory this year, and feel this will help me keep the shop search - friendly. You can find it in the Etsy Apps section of your shop, or just visit the page here:

http://www.etsy.com/apps/1854404416/etsy-shoptimizer

Incoming Links

Having outside links pointing to your shop and category pages will help. I'm working on a program for JET member shops right now that will work very well and require very little effort. Coming soon!

The 2012 JET Holiday Shopping Video Guide

Here is a look at some of the fabulous jewelry being offered by the JETS for the Holiday season! This video was put together by JET member Deb of DebrasDivineDesigns. Thank you Deb!

The JETS make a wide variety of jewelry at all price levels, so there is something for everyone!

Here's your link to over TEN THOUSAND handmade jewelry items made by JET members ...

Happy shopping, and ... whatever your holiday is ... The JETS hope it is truly fabulous!

A New Beginning ...

I 'm writing here today for several reasons. First, I want to introduce myself. I'm the new editor or chief blogger or whatever you want to call me for the JET blog. My name is Bob Edwards, and my shop on Etsy can be found here: http://www.etsy.com/shop/Jewelry24Seven.

I've been a JET member for about five years now, and have written here many times before. I did a daily post here for the JET of the Day for a long time, and have written feature articles here as well.

But this blog is not about me. I'm going to do my best to promote every JET member shop here, and make the blog an interesting, informative and fun to read destination for members, other bloggers and jewelry makers. I also want people who just love jewelry to find things here that will interest them!

I have many ideas when it comes to content. I want to introduce every JET member with a short profile. Sort of a Meet the Artisan type listing. I'll be looking for regular contributors from the Team who want to write a column - once every two weeks, or even just once a month.

I want to post articles that show "how it was made". Tutorials and tips. Reviews of tools.

And of course I plan to show off our jewelry creations. We'll have a JET Gift Guide for Holidays!

I am always open to ideas. This will be a collective effort; I am just the person who will put it all together. Please contact me with your ideas, articles, tips ... whatever you want to contribute.

Let's make the JET blog a great place to visit every day! I know we can do an outstanding job.

Send me a convo on Etsy ... I would love to hear from you!

Bob:J24-7