In 2012, our shop saw a BIG increase in sales. No, our shop NOT what you would call a huge success on Etsy, but sales did increase and I believe it is due to some of the steps I took to improve our listings. Most of these things are simple changes that are easy to make in just a few minutes.
For those of you who don't know, our shop is:
I shortened my shop title. Kept it right on target:
Silver Jewelry - Silver Jewellery
I shortened the announcment also. Google wants to see a message here that is 160 characters:
Handmade silver jewelry - earrings, pendants, gemstone rings and more. All items arrive in a box. We're Jewelry on Etsy Team members. Thanks for visiting!
I wanted to go for a consistent look, so I decided most of my primary pictures would be on a white background. Over the last several months, I took new photos of almost everything to achieve this goal. I still have some to do, but it's looking pretty good so far.
Listing titles have been stripped of extra language. A laser - focus on what you are selling makes Google happy, and that's what you need for the Etsy search too! an example is: