Tuesday, January 15, 2013

Our Customers Love Us!

Article submitted by:
Debbie of TheBrassHussy 

Our Jewelry on Etsy Team members have fabulous customers who love the jewelry we make and the customer service we give. 

Please read the wonderful feedback and the heartfelt stories about the jewelry we make.  We are passionate about our creations and love to receive wonderful stories like the examples below:

Lynn from UrbanPearl received the following feedback on these gorgeous Swarovski bridesmaid sets:

"Lynn from Urban Pearl Studio was a delight to work with! I ordered 9 pearl necklaces for my bridesmaids, and not only did they turn out beautiful, they came very quickly and Lynn allowed me to do some custom changes at no extra charge."

Pam from CoolJewelryDesign had a customer write about how pleased they were with her customer service and timely shipping on this handsome bracelet:

Her customer wrote:

"Just perfect!!! Beautiful item, combined with a fabulous customer service -- including a lightning fast shipping and great communication from the seller -- makes an all around stellar transaction!! Highly recommend this seller! THANK YOU SO MUCH!!! :O)"

Michelle from Eleven13 shares the following story about these earrings:

"My customer noticed her best friend since 3rd grade had commented on a picture of gemstones I had posted on my Eleven13Jewelry Facebook page.  She went to my shop and found these Abalone earrings -Just what she had wanted for her BFF since she had similar Abalone earrings. She said it must have been fate!

Here's the best part besides having a sale :).. I know the lady who she bought the earrings for. Well not really know but have been internet friends for 10 years now as we originally met on a Pregnancy Website and all of us that have Children Born in Aug. of 2003 have kept in touch to this day on Facebook. It will be cool when I can tell her the earrings are from my shop!"

Melanie from SeeMomster shared the following customer appreciation story about a custom Birthstone necklace she made:


 The customer said she wishes there was a way to make this review super positive:

"This was so much more than a birthstone necklace. It was absolutely perfect, and my mother loves it. My review only breaks the surface when describing how lovely Melanie's work is. Thank you so much for making the best gift I'll give this season. You are wonderful at what you do!"

Myra from calvinsaysmerci was complimented on her customer service for this colorful copper bracelet:

"This is by far, the BEST experience I've had on Etsy! Myra is very accommodating, super friendly, and talented as well. I love my bracelet and earrings! Thank you so much! I will be back for more lovely things :)".

I hope you enjoyed reading how much our customers love our Jewelry and Customer Service.  This story shows just 5 beautiful pieces of jewelry and the compliments received on them.  Please watch for future stories that will share additional stories from our customers and the jewelry they love.

Monday, January 7, 2013

It's tune-up time for your Etsy shop!

Happy New Year! 2013 rolled in a little over a week ago, and now that the Holiday season shopping rush is over ... it really is a great time to get your shop in order. And as we all know, there is no such thing as a perfect shop. Things can ALWAYS be improved!

In 2012, our shop saw a BIG increase in sales. No, our shop NOT what you would call a huge success on Etsy, but sales did increase and I believe it is due to some of the steps I took to improve our listings. Most of these things are simple changes that are easy to make in just a few minutes.

For those of you who don't know, our shop is:

I shortened my shop title. Kept it right on target:

Silver Jewelry - Silver Jewellery

I shortened the announcment also. Google wants to see a message here that is 160 characters:

Handmade silver jewelry - earrings, pendants, gemstone rings and more. All items arrive in a box. We're Jewelry on Etsy Team members. Thanks for visiting!

I wanted to go for a consistent look, so I decided most of my primary pictures would be on a white background.  Over the last several months, I took new photos of almost everything to achieve this goal. I still have some to do, but it's looking pretty good so far.

Listing titles have been stripped of extra language. A laser - focus on what you are selling makes Google happy, and that's what you need for the Etsy search too! an example is:

Blue Koroit Boulder Opal Pendant

No adjectives like beautiful, glorious, sparkling ... No names like Ocean Blue, just ... what it is.

In the listings, I'm relying on the new features Etsy has added in the last year, and the old favorites, too. No more terms in the listing; instead, a line asking customers to visit our Store Policy page. I used to include shipping info in the listing; no more. I rely on the shipping info at the bottom of every product page. These steps have shortened my descriptions. Customers don't have to read the shipping stuff twice, and ... it doesn't add non relevant text, which decreased the keyword density of the description, making the item pages weaker.

The Etsy Shoptimizer

Our shops are an investment. Many of us have thousands of dollars in product sitting there, waiting for the right customer to come along. Sometimes it takes a little money to make money, and if you are a serious Etsy seller, you know this. So now I'm going to recommend a tool I believe you should all have - the Etsy Shoptimizer. This cool app makes Etsy SEO an easy process. The Shoptimizer gives you step by step advice on what you need to do in order to get your shop search ready!

The free version is basically a tease that won't tell you what to do to fix problems ... it just points them out. To get the benefits, you need to subscribe. For some, the monthly subscription is enough. Use it to whip your shop into shape, then drop the subscription. For others - like me - the annual plan is the way to go. It saves money over the monthly option and if you have a large inventory it will help. I would like to see it expanded to optimize single item pages, not just the main shop page.

Still, it is a very useful tool that I highly recommend. I plan on adding a lot of inventory this year, and feel this will help me keep the shop search - friendly. You can find it in the Etsy Apps section of your shop, or just visit the page here:


Incoming Links

Having outside links pointing to your shop and category pages will help. I'm working on a program for JET member shops right now that will work very well and require very little effort. Coming soon!